The jubilee Quality in Enterprise Development conference, organized by the CROZ Company from Zagreb, was held in Zadar on the 8th-10th of May 2016. For ten years in a row this conference has featured prominent local and international experts in the IT field. The theme of this year’s conference was “creating a culture of success in organizations.”
Shift agency was given the task of designing the visuals and other promotional materials for the conference. Our idea came from the conference theme itself. Our design relates the story of perseverance, failure and creativity as integral elements on the road to success. For example, If people had not attempted and failed to construct the airplane over 100 years ago, if they hadn’t kept trying, some even losing their lives along the way, we would still be riding a horse to London or sailing to New York on an ocean liner today. There is no success without failure - it is important to face up to it and to always keep trying.
A touch of history in the visuals further emphasizes the story of the (first :-) 10 years of the conference.