Kroativ - the info/news portal of the Croatian community in Austria

The visual identity of the news/info portal

Category: Identity

The proof of our work being recognized abroad as well as locally is the cooperation with Kroativ - the info/news portal of the Croatian community in Austria. Kroativ.at deals with current events in the cultural, economic, political and social life of the Croatian community in Austria. There was a need for a unique and well-designed visual identity and Shift agency was, therefore, chosen for the implementation of this project. The main guidelines for the logo design that were given to us included the Croatian national symbols and colours. The red and blue colours of the logo and the trademark introduce the national spirit to the visual identity and identify the main themes and areas of interest of the portal. We opted for a simple typeface for the logo but added an interesting trademark which adds dynamics and appears alongside the logo in all forms of communication. We are very proud of this project; of our role in creating the visual identity and our contribution to the promotion of integration between these two friendly countries and nations, which is the main goal of this unique “Croative” portal.

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