In today's fast-paced lifestyle, we face the problem of a lack of free time to engage in activities we enjoy and which are essential to a healthy life, such as exercise. An enthusiastic group of former athletes, who were aware of this problem, were persistent in their quest to make quality exercise, done by international standards more approachable to everyone, regardless of how much free time they have. Their idea came to life through the concept of Arena Centre, located right next to the city swimming pool, which opened its doors to the public at the beginning of April. The newly built sports centre will truly revolutionize the concept of exercise in our region through a diverse of opportunities for recreational activities. This modern building was constructed by the group of architects from Ars Studio with the intention of combining all of the standards and values of modern sports. The building is divided into three areas: indoor sports facilities, coffee bar/pizzeria and Arena team’s offices. Shift has created a striking visual identity and a typographically dynamic logo for the Arena Centre, which stretches across the building. The logo is dynamic and the typography was designed with the intention of highlighting the sports component of the Centre, with the letters of the logo stretched out in order to display visual cues that are reminiscent of different sporting disciplines. Arena Centre is designed as a place for complete relaxation and enjoyment. We are confident that this centre can satisfy even the most demanding clients as well as encouraging others to take the first steps to an improved health and well-being.