Rigor Ltd.

Visual identity of the Rigor company

Category: Identity

An interesting request came to us from the Rigor company in Brčko District, who trade in security and fire-resistant doors, as well as various types of safes. They wanted to create a good foundation for further growth and development of the enterprise in view of its expansion into new markets (primarily the EU market). In order to do that, a redesign of their visual identity was required. Having seen our portfolio on the website and social networks, they recognised us as a trustworthy partner for this project. While looking at different symbols we could use in the design, we came up with the idea of the shield and applied it to the design of the logo, which ultimately proved to be an excellent choice. We chose orange as the colour of their visual identity in order to distinguish our client from their competitors in a field predominated by blue and grey tones. Our team also created the new slogan for the company- “Guardian of your Values”. The logo and the new slogan creates a harmonious whole that transmits a clear message. With minimal intervention, we designed the graphics standards manual which contains guidelines for the proper application of the visual identity. The graphics standards manual contains primary elements (memorandum, business cards, envelopes) and secondary means of communication (totem, traffic and interior signs, flags, table flags, official vehicles, workers’ wardrobe, and various promotional materials) and it represents the basis for any further development of visual identity and marketing.

Visual identity of the Rigor company
Visual identity of the Rigor company
Visual identity of the Rigor company
Visual identity of the Rigor company
Visual identity of the Rigor company
Visual identity of the Rigor company
Visual identity of the Rigor company
Visual identity of the Rigor company
Visual identity of the Rigor company
Visual identity of the Rigor company
Visual identity of the Rigor company
Visual identity of the Rigor company
Visual identity of the Rigor company