With plantations of more than 140 hectares, on the hills outside of Capljina, a city near the border of the EU, AgroHerc Organic Agriculture cultivates organically grown aromatic plants and invests heavily in organic farming. Their products carry the ECOCERT label confirming that every aspect of production conforms to the European Union regulations on how agricultural products designated as ecological products must be grown. The company’s products will not be visible on the market shelves for now, but the goods will be sold exclusively through the B2B business model for further processing and creating final products. In today’s business world, it is essential to establish a strong visual identity system early. Trust and consistency in the marketplace are thus created and the company gains a strong foundation upon which it can develop on. B2B logos must be clean and simple, and should express the personality of the company. With time, those qualities will guarantee company’s instant recognition and trust. The logo design is inspired by the colors we find in nature, especially in organic agriculture. Their combination forms a “cross-section” that one sees while looking at the plantations - the brown color symbolizes the soil, the green color - plantations, yellow - the sun and the blue - the clear sky above the vast plantations. The shapes that form the sign are recognizable outlines of the mountain plantations emerging in the distance, all together arranged in the form of a circle thus suggesting a connection with the most important word "organic". The chosen typography is serious and businesslike, considering that AgroHerc Organic is a B2B company.