One of our USA based clients is Alliance Defending Freedom, an organization with a global outreach that advocates for the rights of people to freely live out their faith. Our agency undertook a recent project with ADF International as the organization was looking for the re-design of one of their primary marketing brochures. Brochures are an essential marketing tool for any business, as well as representing a great tool in terms of advertising and informative purposes for this global organization. The new cover page of the ADF primary marketing brochure sets the right mood and communicates well the message of the organization. Our designers have designed a cover that catches the eye primarily through carefully selected hues and the compelling tagline at the top. The skyline photograph of a European city, along with the tagline on the cover, ‘Defending Freedom. Seeking Justice. Worldwide.’ is the invitation to pick up the brochure and read it. To make sure that the new cover has a neat design, we used white space strategically and placed the logo on white to stand out and oppose the rich hues of the photograph.