These specific circumstances went in favour of the more famous brand with strong market position. We don’t know how long these difficult pandemic conditions will take, but we can logically expect that in-store shopping behaviours will only become more accelerated and changed in correlation to our increasingly hurried lives. For smaller brands, with less shelf space and limited brand recognition, this time can be especially challenging to generate visibility. More than ever, the packaging design or smaller brands or start-up brands must excel its larger and more recognizable competitors for attention and sales at shelf. Therefore, smaller companies should make an effort to analyse how they can face these challenges, make the appropriate shift and take advantage of opportunities in these new circumstances.
The key to great packaging design is to attract attention, deliver originality, sell and protect the product. Every minute someone buys a product from your category and then starts processing the visual data. To succeed at this point, which lasts a very short time, your packaging must stand out and make the eye stop and take note. Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing. If you want to appeal your customer attention, here are several packaging design tricks to achieve that.
Primarily, you must consider structure innovation. What shapes are dominant in your range of products? Maybe it is time for involving a new innovative package to come along and shake things up.. We don’t say that you should do some dramatic transformation, but even the slightest change to your packaging will have consumers doing a double-take
Colours are especially powerful associative clues that brands exploit to lead hassled shoppers toward conclusions on which brand to choose. Colors can tell shoppers they’re in the right place, or that they’ve found the flavour variety they’re hunting for. Well, consider the upside of turning your category’s color standards upside down. For example, in project of Mercator private label packaging design, we did this by infusing new unusual colour palette that was unique in this category. In segment where competitors use the same colour palette in packaging design, the colour of the Mercator products is unique.
Every design element of your packaging is important and communicates brand message. Imagine a crowded shelf with plenty of products from the same category and grocery aisle all vying for a shopper’s attention. Make sure your packaging is crystal clear about what’s inside and make sure your brand is clearly identified. Don’t make your prospect have to think. To win attention you must provide the shopper’s eye with a distinctive landing spot. Highlighting one design element is a reliable trick to stand out and fly off the shelf.
Simplifying the main display panel (PDP) with prominent messages is always a customer-tailored design strategy. For packaging designers, now is the time to listen more to the needs of customers with a fast-paced lifestyle. Take your time and think about how you could better attract consumers and provide them with something bold and memorable.