Bojan Bogdanović is one of the top professional Croatian basketball players. Born in Mostar, Bogdanović started his basketball career in 2004 with his hometown club Zrinjski Mostar. He is currently a part of the Washington Wizards and also represents the Croatian national basketball team. His professional career came to the phase when he needed to be presented to the public through a memorable identity that will help him build and expand his brand and connect with all fans, supporters, and/or business opportunities via social media. Respecting Bojan’s particular wish, we created a logo that consists of the uniform numbers 44. This number is recognizable and a protective trademark of Bojan Bogdanovic that he wears on team jerseys, as well as the clubs he has played for so far. We went a step further and created a logo monogram containing the initials B and B. Bojan Bogdanović immediately accepted the logo as his new trademark used on social media, in the interior elements of a hotel in Dubrovnik, and in the campaign for a basketball camp. Bojan Bogdanović wanted a memorable visual identity that would present him in the most positive way; through the development and establishment of his own personal brand marked with power, courage, and leadership and easy to apply to a wide range of products. Developing and maintaining a personal brand is a part of long-term career strategy. The characteristics he has developed in his career such as hard work, a competitive spirit and determination also contribute to its success and are the central components of a personal brand. For our agency, it was a challenge to discover, define and articulate these components.