Frutko is a new brand of juices from Hercegovinavino Company based in Mostar, Bosnia and Herzegovina. Our client's goal was to create a beautiful packaging concept that would make it difficult for consumers to overlook the new product. With our design, Shift desired to stay in line with this type of product yet to separate the new product from its competition. We wanted to create an image that would be fun, express the health benefits of the product and finally aid the beverage’s position in the market. Different illustrations were used to assist with the flavor differentiation within the line, which resulted in an innovative design for the new and appealing packaging. The vivid color palette further enables the customer to easily identify the desired flavor on the cluttered supermarket shelves while the graphics reflect the personality and the characteristics of the product. The bits of fruit and color choices work well together, quickly conveying the flavors in a straightforward and consistent manner. Along the classic Tetra Pak juices container packaging design, we also applied a new creative concept to the small packaging for kids. The new packaging design of Frutko juices sets a friendly tone and immediately conveys the core ideas of purity and freshness.