The visual identity of a company provides a public identification and creates uniqueness and personality. Besides the ideals and values of a company, it accelerates image creation and corporate identity. The company Padina Ltd. was founded in 2000. By listening to customer needs for the last 15 years, it has expanded its selling assortment (product portfolio). The visual identity of company is very important, leading our client to decide to create a professional design for it. Shift agency is responsible for the realization of this project. The logo was created in orange PANTONE 716 and green PANTONE 3415 color. The orange letter of the logo is energetic and draws attention, whilst the green line on letter A gives a fresh and distinct look to the logo and reminds us of the name of the company. Furthermore, we designed other visual style elements for company communication which form a harmonious integrity and clearly defined identity.