What have a gull and the Croatian map in common? The answer was our inspiration for the creation of these two logos for travel agency Croatia Travel, and its "luxury"derivative, designed for the most demanding clients- Croatia Luxury Travel. The Agency established their office in London, which opend the door to the most famous tourism fairs in the world. SBD was given the task to create a visual identity that will attract a large number of guests not only on the Adriatic, also in all parts of Croatia. Every person is different every request also. The new brand identity had to communicate the quality and reliability of the brand and customer experience in finding top arrangements and solutions for their guests. It was necessary to create an main brand and in accordance with it to create the identity of the new agency. Every travel agency seeks visibility in its marketplace. SBD worked to raise the profile of the clients travel practice above the crowd, so the public immediately associates the agency’s brand with the word “travel”. We needed to create an association strong enough to be top of mind anytime someone thinks of “travel” . Before the design, we wanted to understand the companys position in the market. We developed a brand strategy in order to define three important relations: differentiation relative to competition, credentials relative to the industry as a whole, and advertising relative to the consumers of the agency’s services. As part of the visual identity, we prepared catalogs intended for presentations at tourism fairs.