Mobile application can be divided into functional or marketing based. Renata is a functional application that provides a specific function: high performance video surveillance and data management of traffic flow. Every day we witness various crisis situations on news headlines. Therefore it is necessary to raise the technological and information gathering activities of the police to a new stratum by proactive action and video – analytical systems. This is the reason IT Odjel company from Mostar created this application, an intelligent tool for the monitoring of traffic flow with integrated image and video processing techniques. The client turned to SHIFT for assistance in designing the visual style and the user interface of the application geared towards developing a sound traffic system in our country. The target market for this product is national and international local authorities and police. Our client needed a visual identity through which they could communicate their marketing strategy effectively on the B2B market. The best way to create an effective visual style for the B2B client is to keep it simple and innovative. While developing the identity, it was important to stay on-message with the imagery – that is direct and cogent. Our solution was a very straightforward logo, with a balance between the rough police style and modern design and marketing principles. The use of the police colors allowed us to achieve the desired image.