The Gymnasium high school in Mostar is one of the leading secondary education institutions in Mostar, Bosnia and Herzegovina. Founded in 1974, today it is dedicated to providing students with contemporary general-education and foreign language programs. During its existence, this institution achieved a high level of professional teaching standards and gained the reputation of a prestigious secondary school that enrolls highly motivated students eager to learn and with built awareness of the benefits of good gymnasium education. Shift has designed a new identity that captures the spirit of the educational institution in a mark that is contemporary and refreshing. The new visual identity reinforces the school's position as a leading and modern educational institution and at the same time supports its desire of creating pleasant and innovative environment for work and learning for professors and students as the primary target audiences. In the new identity, the initial letters of the institutions name act as formal frames forming a monogram. The logo of the institution is made up of its initials G, f, G and M, with an emphasis on the letter "M", which symbolizes the City of Mostar as the place where the institution is located. Shift has created a visual identity and brand book that will help the school become more recognizable as an exciting educational institution.