Puđa dairy has expanded its portfolio with the addition of a new cheese from the new production plant in Trilj, (Croatia). With the new product - Dalmatian cheese the dairy aims to drive growth on the the Croatian market. Our task was to create the visual identity of the new product including the packaging design. We tried to combine the value and quality of the brand with the society characteristics and values that stands behind it. The use of a drawing of the Croatian hinterland has given the label a great standout among other product lines of the dairy. The label design is also suitable for small affordable packs because it was based on the concept of a round label which has eight seperate slices of cheese in its composition.