Lukas Nakić d.o.o.

Leda Ice Tea Packaging Redesign

Category: Packaging

The project's goal was to relaunch the Leda Ice tea product range that consists of two different flavors with a new label design and in a new Leda water PET bottle. The aim was to create a clean and appealing design with the purpose to attain greater visibility on the supermarkets shelfs. Our work concentrated around making the design flexible, for possible introduction of new flavors in the future and simultaneous creation of an unmistakable identity on the shelf. The central position of the Leda logotype within the label design, deliberately serves as a parallel between the new product range and the original product - still natural water, keeping in mind that for years the Leda brand had been one of the most popular brands in this segment, on local market, before gradually expanding into this light fruit drink segment. The black background of the logo, as well as the typography, give a solid and elegant atmosphere. The new labels feature vibrant and luscious fruit images over signature fresh leafs. Combined with distinctive typography the new design is delicate and clever, positioning Leda Ice tea range as a pure and refreshing drink which compliments the lifestyles of typical young consumers in the to-go segment.

Leda Ice Tea Packaging Redesign