Reton Ltd. is a company for the production of replacement toner and recycled toner, maintenance and servicing of printers, and their rent for all types of office and professional needs. The company has grown from a small team to a countrywide operation within a few years. The products that Reton makes are refilled toner cartridges. At the end of 2010 the company moved its operations to new premises in the area of the Free Zone Herzegovina to the address Rodoč bb, Mostar. At the new location it has an area of approximately 1,200 m2 for production, storage, service and office space, which allowed an increase in production volume and an expanding assortment of toner. This was the motive for management in turning to Shift to create a new visual identity for the brand. In light of a shortage of this type of product and service in the market, they wanted to position themselves as the leader in the production of replacement toner in this region. Shift created a new visual identity and developed a new packaging design for the complete product range - all packaging, marketing materials, and their new website. The conceptual solution of Reton’s logo is inspired by the technical print solutions of tonal variations in the technology of laser printing documents. As each device has its own way of performing tonal variations, so the company’s logo simulate transitions by changing the thickness of the characters in the name of the company, in the direction of the thickest to thinnest, perfectly simulating this printing technique. The name of the company – Reton – is suggestive of the activity that the company is involved in.
Reton
Visual Identity for a Compatible Toner Cartridges Manufacturer
Reton Ltd. is a company for the production of replacement toner and recycled toner, maintenance and servicing of printers, and their rent for all types of office and professional needs. The company has grown from a small team to a countrywide operation within a few years. The products that Reton makes are refilled toner cartridges. At the end of 2010 the company moved its operations to new premises in the area of the Free Zone Herzegovina to the address Rodoč bb, Mostar. At the new location it has an area of approximately 1,200 m2 for production, storage, service and office space, which allowed an increase in production volume and an expanding assortment of toner. This was the motive for management in turning to Shift to create a new visual identity for the brand. In light of a shortage of this type of product and service in the market, they wanted to position themselves as the leader in the production of replacement toner in this region. Shift created a new visual identity and developed a new packaging design for the complete product range - all packaging, marketing materials, and their new website. The conceptual solution of Reton’s logo is inspired by the technical print solutions of tonal variations in the technology of laser printing documents. As each device has its own way of performing tonal variations, so the company’s logo simulate transitions by changing the thickness of the characters in the name of the company, in the direction of the thickest to thinnest, perfectly simulating this printing technique. The name of the company – Reton – is suggestive of the activity that the company is involved in.
