The “Cycling Through History” project - the revitalisation of the old narrow-gauge railway “Ćiro”, funded by the EU, was started in December 2015 and is being implemented in the territory of Herzegovina, in the Mostar, Čapljina, Neum, Ravno and Trebinje municipalities, as well as in the Dubrovnik-Neretva County, in the Konavle municipality. The overall objective of this project is to contribute to economic integration in the border regions of the Dubrovnik-Neretva County and Herzegovina through the development of the new joint tourist offer - a cycle path which runs through the restored narrow-gauge railway “Ćiro”. Shift was assigned with creating the visual identity for this unique project. We used old photographs of the “Ćiro” train as inspiration in designing the identity of the project. The sign we created also indicates the overlap of the cycling path with the old “Ćiro” railway. The distinctive colouring of old photographs and typography seen on the “train tickets” were taken into account when creating the elements of the marketing communication. The colour palette that was used in the promotional materials is a combination of colour shades from old photographs as well as different natural tones. Great emphasis was also placed on the entire signalling system. Revitalisation is the key concept of this project. Passengers used to be able to board the train at the Vjetrenica cave and alight in Vienna and today, the eastern Herzegovina regions are deserted and faced with a struggle for their own survival. We hope we will be able to contribute to the development of that region through our participation in this project.

JP Vjetrenica

Visual identity of the “Cycling Through History” project

Category: Identity

The “Cycling Through History” project - the revitalisation of the old narrow-gauge railway “Ćiro”, funded by the EU, was started in December 2015 and is being implemented in the territory of Herzegovina, in the Mostar, Čapljina, Neum, Ravno and Trebinje municipalities, as well as in the Dubrovnik-Neretva County, in the Konavle municipality. The overall objective of this project is to contribute to economic integration in the border regions of the Dubrovnik-Neretva County and Herzegovina through the development of the new joint tourist offer - a cycle path which runs through the restored narrow-gauge railway “Ćiro”. Shift was assigned with creating the visual identity for this unique project. We used old photographs of the “Ćiro” train as inspiration in designing the identity of the project. The sign we created also indicates the overlap of the cycling path with the old “Ćiro” railway. The distinctive colouring of old photographs and typography seen on the “train tickets” were taken into account when creating the elements of the marketing communication. The colour palette that was used in the promotional materials is a combination of colour shades from old photographs as well as different natural tones. Great emphasis was also placed on the entire signalling system. Revitalisation is the key concept of this project. Passengers used to be able to board the train at the Vjetrenica cave and alight in Vienna and today, the eastern Herzegovina regions are deserted and faced with a struggle for their own survival. We hope we will be able to contribute to the development of that region through our participation in this project.

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