QSD (Quality Software Development) is an innovative company specializing in mobile application development. Operating mainly with large international partners, QSD prides itself with the high quality of its products, processes and activities. Hence they tasked our agency with creating a new visual identity which would reflect their values. Our inspiration for the new visual identity design was the QSD’s business motto which was emphasized in the creative brief – «Quality above everything». The idea was to have the letter ‘Q’ tower over the other two letters in the company name thus creating a visual representation of the before mentioned motto. Likewise, looking at a keyboard, the primary tool for all programming, one must notice an interesting layout of the three letters in the company name. Drawing further on that inspiration we placed the letters in the keyboard key contours which match the appearance and design rules of mobile application icons - QSD’s main product. The client wanted to keep the existing already recognizable corporate color in the new design. The final product is a logo which truly communicates QSD’s values and presents our client as a professional and reliable partner.