For marketing the new route, Mostar airport management decided to use video marketing to inform potential clients about their additional services. Our team developed the campaign "Get to Germany!" - a smartly formulated, funny and creative concept which was written, developed and designed to place the emphasis on Germany as an extremely favourable destination using Eurowings flights from Mostar Airport.
We created a creative concept and communication strategy, which implies defining the communication message and ways to inform the target audience. We also have developed a promotional 15 second video. The end result is a comprehensive advertising campaign involving TV, radio, print, and online ads in the form of an animated 15 second video.
News & Blog
PostPak is an addressed international postal service for items up to 30 kilos in weight, which is supplied to the recipient with all delivery costs covered in advance by the sender. The new PostPak service enables cross-border transactions on items delivered, which makes the purchase over the Internet faster and more favourable for the user. The start-up service needed to be positioned as a notably high quality, professional and secure service. Shift has developed a brand identity that fuses the mutual objectives and relationship of the extensive family of postal service brands,...