PostPak is an addressed international postal service for items up to 30 kilos in weight, which is supplied to the recipient with all delivery costs covered in advance by the sender. The new PostPak service enables cross-border transactions on items delivered, which makes the purchase over the Internet faster and more favourable for the user.
The start-up service needed to be positioned as a notably high quality, professional and secure service. Shift has developed a brand identity that fuses the mutual objectives and relationship of the extensive family of postal service brands, while also acknowledging the unique vision and commitment of the new brand.
In terms of aesthetics, the "PostPak" brand identity focuses on a distinctive arrow symbol which was drawn in such a way that it recalls a package box, and at the same time consisting of the initial letters of the service.
The lively yellow colour along with the clean and confident typography contributes to an immediately recognizable identity alongside conveying a message of a welcoming, high quality and consistent service. Shift also developed the visual identity guidelines that clearly outline the logotype, typeface and colour pallete, thus ensuring their brand is always presented in a consistent manner.