The most effective way to connect with your customers is through product packaging. Successful brands integrate packaging into their marketing in order to strengthen the relationship with their customers and further their loyalty. One such example is a domestic company Mališić Export-Import Ltd. which continually provides its customers with attractive and eye catching product packaging. As part of its expanding portfolio, Mališić Company created a brand Delicy with compelling packaging that engages their target audience. The Delicy brand aims to provide quality products at a lower price. Shift created an appealing, creative concept for their roll cakes packaging which has potential to transform this product into a beloved brand. A successful packaging design communicates far more about the product than any elaborate description could. At Shift agency we are committed to helping our clients convey their brand values and story through packaging that is optimized and sustainable. We are certain that the new Mališić roll cakes packaging will win the hearts of customers across different age groups.