Developing a «Kramar» brand manual was an extensive project of rebranding a well-known used cars dealer that has car showrooms in our country and in the region. This project has made a huge step forward in regards to the competition, and Kramar, in addition to a recognizable verbal identity, has now created a strong foundation for introducing a new visual identity to its customers and partners.

The brand book covered the complete needs of the client and even solved in detail the issue of graphic design of promotional material, newspaper ads, billboards, web banners and other advertising materials.

Our agency cooperates with Kramar for many years. The collaboration began with the development of a visual identity and a brand manual, and continued through the design of advertising campaigns. With the new identity, the client has strengthened his brand and ensured greater recognition in the market. The comprehensive brand book including a detailed definition of all visual constants ensured a professional performance in further work, regardless of advertisements, signage, inscriptions on vehicles, etc. The visual identity is unique and recognizable, and easily applicable to all types of promotional materials. This project is an example of a consistent communication strategy where through a recognizable and professional identity customers gain a perception of the best choice for the best prices.