Naše društvo (Our Society) is a network of NGOs dedicated to improving quality of life and human rights through a proactive approach to advocating and promoting the solutions to key social problems. The survival of NGOs depends on their ability to keep their concerns public and current. Therefore, the image and the form of communication of NGOs should also be a clear and symbolic representation of the organization's mission and should draw public attention to the issue that this mission embodies. In view of this, the task in this project is to build an identity that will not only act as a symbol of identification, but also as a discourse of that organization and its visual slogan. As such, our design solution needed to be powerful enough to attract anyone who is in any way involved with the issues that this organization deals with. The final design incoroprated all of these requirements. Since this is a network of several non-govermental organizations, the new visual identity stands firmly behind that and it is adaptable to all elements of visual communication.
