The National Theatre in Mostar

Identity, promotional campaign and graphics for the annual comedy festival in Mostar 


Category: Identity Print

This year the National Theatre in Mostar is organizing the fifteenth International Festival of Comedy, Mostarska Liska. “Liska” is, in fact, a typical slapstick comedy character of traditional local culture, and the festival has become one most recognized and popular comedy festival in the region.
 Shift has designed an attractive identity and promotional campaign, including billboard design, banner ads, leaflets…
 Simultaneously strong, humorous and evocative, the new branding announces the extraordinary range of plays presented at this year's festival.
 Our team selected several of most attractive themes of the festivals acts and interpreted these into a range of images, handwritten fonts and calligraphic techniques. Out of these, our designers worked to create authentic, meaningful but also comical visual communication.
 After an analysis of the selection of plays that will be presented at the comedy festival, we realized that this year’s festival is full of artfully-told satirical stories that deploy irony and exaggeration in order to provoke thought and allow the audience to connect, in deeply personal ways, to the universal problems of modern life.
 That is why our team chose satire as the main theme of the design. The final design utilizes decorative and conceptual images of the Old Bridge, the bird Liska and the comedy mask. The design is aimed to challenge and possibly change contemporary culture, illuminating the imperfections of modern life, where most people set unrealistic goals, start feeling resentful and sacrifice other important parts of their lives.

Identity, promotional campaign and graphics for the annual comedy festival in Mostar 

Identity, promotional campaign and graphics for the annual comedy festival in Mostar 

Identity, promotional campaign and graphics for the annual comedy festival in Mostar 

Identity, promotional campaign and graphics for the annual comedy festival in Mostar 

Identity, promotional campaign and graphics for the annual comedy festival in Mostar