Energy Commerce is a B&H fuel supplier with stations located around Mostar. To further improve their overall customer experience, they decided to introduce quick service food outlets in the form of a snack and cafe shop inside their fuel stations. Shift has designed the visual identity for the newly opened Foody Snack and Caffe Shop. With the introduction of the friendly and yet quirky name, "Foody", the tone and direction was set by our client. Our team had the task for developing a distinguishing brand identity design which conveys the image of freshly prepared snacks. The final design contains a flexible logo composition - a symbol of a friendly gesture constructed out of a central typographic element. The distinctive red mouth/smile shape in place of the letter «D» reflects the customer's satisfaction with the appetizing food offerings. The calming shade of green colour was selected to counterbalance the vibrant graphics of the visual identity. The visual identity system runs throughout the cafe, linking signage, packaging, interior communication and graphics. Deliverables included the logo, signage, packaging, menus, stationery, business cards and graphic standards guide. The resulting logo positions Foody Snack & Caffe as a welcoming place and provides easy application to various media, both print and digital.
